Incentive vacation certificates- also referred to as free travel vouchers- provide an excellent opportunity for both experienced and aspiring entrepreneurs to build a home-based business with little to no investment required. In fact, because the market for these no-cost coupons is still virtually untapped, there exists real potential to achieve significant success by distributing these products. Formal training or education in marketing or sales fields is not needed because any person with a little ambition and part time availability can earn a respectable income distributing free travel vouchers.
Not many people understand what incentive vacation certificates are; let alone that they can be used to start a home-based business. This is because it’s hard for most to imagine why an airline company or hotel would possibly want to give away free tickets or reservations. However, what many don’t realize is that these companies still profit when they give these coupons away: the recipients will still probably buy additional services or upgrades from the airline or buy merchandise and food from the airport. Hotels know that free guests will almost certainly spend money in their gift shops or eateries. Therefore, it makes sense to give these otherwise-unused seats and rooms away instead of earning nothing. After all, the vast majority of seats and reservations go unsold except during peak times.
How do you get free travel vouchers? It’s actually quite simple. Airlines and hotel companies contract with certain outside companies who are permitted to offer these coupons to the public under very specific conditions. These companies in turn offer printing rights to consumers. Buyers can elect between free airfare vouchers, free hotel stays and complete combination packages, although each has different terms and conditions that must be met. Once you buy the printing rights (very inexpensive, typically $10 to $25 for unlimited rights) your name or company information will be printed on the coupons along with a unique code that identifies you to the issuer.
Once you’ve printed some vouchers you can give them away for free or sell them- either way you’ll earn money when your customer redeems. Some people find little value in free things and so marketers actually sell the vouchers to their clients, while other people can’t resist the thought of a free vacation and so redeem certificates in droves. Generally speaking this is a product that is appealing to any demographic, so targeting consumers is relatively easy. Whether you charge for your products or not, you’ll need to market them using one or a combination of the following marketing tactics: